The Culture Explorer is very similar to the Culture Report, but it gives you full control to compare culture across different demographics (including custom groups) and even different campaigns. If you find the standard reports do not give you the information that you need, use the Culture Explorer and combinations of filters to discover greater insights from your data.
Click here to watch a walkthrough video of the below instructions for the Culture Explorer.
To open the Culture Explorer:
- Go the the Culture page under Compono Engage
- Select a closed campaign from the “Report on campaign” dropdown selector.
- Click on the blue “Explore culture data” button at the top right of the page.
To use the Culture Explorer:
- Select your desired closed campaign for Campaign A
- Select Current or Desired from the Culture dropdown selector.
- Click on Add filter to select a specific demographic to filter. You can add more than one.
- Repeat steps 1-3 for the comparison Campaign B
- Optionally select an additional campaign as a reference marker in the comparison plots.
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